Ohio insurance agent's information facts reveal the insurance 
brokerage opportunity to be top notch. In fact Ohio insurance agents 
rank among the highest in the nation.
After yearly extensive 
factual internal research, it is determined how state insurance reps are
 ranked. In all over 30 different criteria guidelines are considered. 
For the second year in a row, insurance agent information shows Ohio has
 maintained it hold as a prime state for recruiting insurance 
representatives and for insurance agents to sell their products. Overall
 five of the top insurance brokerage opportunity states are located in 
the Midwestern area.

 
Of these states, Ohio rates tops, as the best
 of the Midwest. The Ohio insurance agents rank as 4th among all states 
in the nation. This means Ohio gets thumbs up for recruiters to find 
great brokerage agents to respond to offers to sell their insurance and 
use their insurance orientated products. Rarely are smart recruiters 
here disappointed with their marketing attempt. Instead they consider 
Ohio a state with great insurance brokerage potential. The feedback from
 marketing firms has been overwhelming favorable for over 20 years 
straight.
Ohio has also been a solid state for insurance reps. 
Their turnover, although high, is lower than most states.The amount of 
Ohio insurance agents per thousand people population is right where it 
should be, at about 3.5 representatives. Ohio has also lowered the total
 unionized workers each year. At the same time there is are an 
increasing amount of businesses emerging with one to four employees. 
That makes for an improved selling environment for insurance brokerage 
opportunities.
THERE IS ONE KEY REASON LEADING TO ITS HIGH RANKING
The
 answer for Ohio insurance reps is geography. It shares a certain trait 
with Florida, California, and Texas. These are the states that rate 1st,
 2nd, and 3rd. None of the four other Midwestern states in the top ten 
ranking have this same trait. So what is this key factor assisting 
success? My insurance information data points to 
having Four or more metropolitan cities.
Michigan
 and Illinois each have only one major metropolitan area, Detroit and 
Chicago. When you think of Wisconsin and Minnesota usually, only two 
come to mind. These large metropolitan areas consume around 60% of the 
entire insurance representative base. It is a know fact that large 
metropolitan areas are where independent marketing firms and large 
insurance career companies concentrate on getting their market share. At
 least 80% of their recruiting budgets, plus mailing and advertising 
costs are spent there. The agents are overly hammered. This means 
insurance reps frequently ending up not very loyal to either career 
companies or marketing firms.
Ohio has the dynamic combination of 
four major geographic areas. This dynamic combination can overwhelm 
virtually any odds or competitors that get in the way. This geographic 
factor makes it hard for a particular insurer, or marketing firm to 
monopolize the entire state. Therefore, an Ohio insurance agent avoids 
the bombardment of advertising for their selling skills. Of course, the 
four larger metropolitan areas containing Ohio insurance representatives
 are Cleveland, Columbus, Cincinnati, and Dayton.
Where do you set
 up your recruiting operation? Insurance agent information indicates 
that local recruiters and managing general agents rarely break the mold,
 overwhelmingly staying inside their metropolitan comfort zone. Focusing
 insurance brokerage outside the metropolitan limits leaves out 
considerable competition for contracting a high quality Ohio insurance 
agent.
   
    Well published author, Don Yerke likes to concentrate on what you
 don't know or what no one else dares to print. Tell it like it is.
Watch
 for his new paperback book debuting on Amazon early this summer. It is 
loaded with great insurance marketing and recruiting information.