Ohio insurance agent's information facts reveal the insurance
brokerage opportunity to be top notch. In fact Ohio insurance agents
rank among the highest in the nation.
After yearly extensive
factual internal research, it is determined how state insurance reps are
ranked. In all over 30 different criteria guidelines are considered.
For the second year in a row, insurance agent information shows Ohio has
maintained it hold as a prime state for recruiting insurance
representatives and for insurance agents to sell their products. Overall
five of the top insurance brokerage opportunity states are located in
the Midwestern area.
Of these states, Ohio rates tops, as the best
of the Midwest. The Ohio insurance agents rank as 4th among all states
in the nation. This means Ohio gets thumbs up for recruiters to find
great brokerage agents to respond to offers to sell their insurance and
use their insurance orientated products. Rarely are smart recruiters
here disappointed with their marketing attempt. Instead they consider
Ohio a state with great insurance brokerage potential. The feedback from
marketing firms has been overwhelming favorable for over 20 years
straight.
Ohio has also been a solid state for insurance reps.
Their turnover, although high, is lower than most states.The amount of
Ohio insurance agents per thousand people population is right where it
should be, at about 3.5 representatives. Ohio has also lowered the total
unionized workers each year. At the same time there is are an
increasing amount of businesses emerging with one to four employees.
That makes for an improved selling environment for insurance brokerage
opportunities.
THERE IS ONE KEY REASON LEADING TO ITS HIGH RANKING
The
answer for Ohio insurance reps is geography. It shares a certain trait
with Florida, California, and Texas. These are the states that rate 1st,
2nd, and 3rd. None of the four other Midwestern states in the top ten
ranking have this same trait. So what is this key factor assisting
success? My insurance information data points to
having Four or more metropolitan cities.
Michigan
and Illinois each have only one major metropolitan area, Detroit and
Chicago. When you think of Wisconsin and Minnesota usually, only two
come to mind. These large metropolitan areas consume around 60% of the
entire insurance representative base. It is a know fact that large
metropolitan areas are where independent marketing firms and large
insurance career companies concentrate on getting their market share. At
least 80% of their recruiting budgets, plus mailing and advertising
costs are spent there. The agents are overly hammered. This means
insurance reps frequently ending up not very loyal to either career
companies or marketing firms.
Ohio has the dynamic combination of
four major geographic areas. This dynamic combination can overwhelm
virtually any odds or competitors that get in the way. This geographic
factor makes it hard for a particular insurer, or marketing firm to
monopolize the entire state. Therefore, an Ohio insurance agent avoids
the bombardment of advertising for their selling skills. Of course, the
four larger metropolitan areas containing Ohio insurance representatives
are Cleveland, Columbus, Cincinnati, and Dayton.
Where do you set
up your recruiting operation? Insurance agent information indicates
that local recruiters and managing general agents rarely break the mold,
overwhelmingly staying inside their metropolitan comfort zone. Focusing
insurance brokerage outside the metropolitan limits leaves out
considerable competition for contracting a high quality Ohio insurance
agent.
Well published author, Don Yerke likes to concentrate on what you
don't know or what no one else dares to print. Tell it like it is.
Watch
for his new paperback book debuting on Amazon early this summer. It is
loaded with great insurance marketing and recruiting information.